For decades, we’ve been told to fear cholesterol like it’s the Grim Reaper in disguise. But what if the real villain has been hiding in plain sight: in your salad dressing, your mayo, and your “heart healthy” vegetable oil?
This week, Tucker Goodrich takes the mic to shatter the myths and show why the industrial diet is quietly wrecking our health.

Tucker Goodrich isn’t just another health influencer: he’s a former Wall Street technologist turned independent researcher whose work has made him one of the most vocal critics of seed oils and the flawed science behind our dietary guidelines. With years spent dissecting nutrition studies and running his own data-driven experiments, he’s built a reputation in the metabolic health space as a sharp mind unafraid to challenge industry dogma.

On the Mind and Matter Podcast, Goodrich dismantled the idea that high cholesterol automatically causes heart disease, and exposed the rabbit-sized hole in the research. Literally. The foundational studies were done on herbivores like rabbits, whose fat metabolism has nothing to do with ours. Yet their results became gospel in nutrition science.Goodrich’s key message? Cholesterol isn’t the problem, oxidized LDL is.

Seed oils, he argues, are the perfect oxidation fuel: unstable, industrially processed, and omnipresent in the modern diet. “The industrial diet is contributing to the rising rates of heart disease” he claims.

And it gets personal: genetic differences mean not everyone processes fats the same way.

From our own feed: Tucker explaining the absurd origins of the cholesterol-heart disease theory, including how it all started with rabbit experiments.

The cholesterol scare campaign has distracted us from the real picture. Cholesterol is a structural and hormonal powerhouse, too little can cause:

The real danger is when LDL becomes oxidized, damaging arteries and triggering inflammation. This oxidation process is fueled by the same polyunsaturated fats found in most seed oils.

Goodrich’s takeaway: “Understanding LDL and its role in the body is crucial for heart health.”

We found a goldmine: a resource listing products 100% seed-oil free. Perfect for detoxing your kitchen without losing your mind.
🔗 Explore the list here

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Thanks for reading,
— The SeedOil.com Team