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Oliver Buchannon
Frida Ortiz
The Minnesota Coronary Experiment: A Study Buried for 40 Years

Jun 12, 2026

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3 min read

The Minnesota Coronary Experiment: A Study Buried for 40 Years

In 1973, researchers ran the largest controlled trial on cooking oils ever done in the United States. The results were complicated. Most of them weren't published until 2016. A look at what got buried.

Frida Ortiz
Frida Ortiz
Asking About Cooking Oils: Why It Feels Like a Statement

Jun 5, 2026

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2 min read

Asking About Cooking Oils: Why It Feels Like a Statement

Asking a server what oil they cook with should be a technical question. In 2026 USA, it isn't. A look at why food preferences became identity, and what that costs.

Frida Ortiz
Frida Ortiz
Traditional vs Modern Nutrition: Two Ways of Knowing Food

May 29, 2026

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2 min read

Traditional vs Modern Nutrition: Two Ways of Knowing Food

We trust nutritionists more than the people who've been cooking the same way for generations. A look at the gap between certified knowledge and inherited knowledge.

Frida Ortiz
Frida Ortiz
What Oil Do Restaurants Use? How to Tell

May 22, 2026

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2 min read

What Oil Do Restaurants Use? How to Tell

Some restaurants name the specific oils, fats and producers on their menu. Here's how to spot them — and why it matters when you eat out.

Frida Ortiz
Frida Ortiz
That "olive oil" on the menu? It's not always olive oil.

May 15, 2026

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2 min read

That "olive oil" on the menu? It's not always olive oil.

That "olive oil" at Panera and other chain restaurants? It's often olive pomace — a cheaper grade. Here's the gap between menu and kitchen.

Frida Ortiz
Frida Ortiz
Follow the Tallow: The Economics of a Food Shift

Apr 24, 2026

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3 min read

Follow the Tallow: The Economics of a Food Shift

The kitchens are moving. The guidelines went neutral. Now watch where the money goes.

Frida Ortiz
Frida Ortiz
Kitchens Move First: Why Restaurants Are Ditching Seed Oils Before Washington

Apr 17, 2026

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3 min read

Kitchens Move First: Why Restaurants Are Ditching Seed Oils Before Washington

Discover how restaurants are quietly ditching seed oils for tallow and avocado while Washington debates the science, reshaping kitchen practices ahead of policy changes.

Frida Ortiz
Frida Ortiz
The guidelines changed. The science didn't.

Apr 10, 2026

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3 min read

The guidelines changed. The science didn't.

A quiet policy shift, a loud internet, and a gap worth understanding.

Frida Ortiz
Frida Ortiz
Confusion Is the Product: Why Food Industry Thrives on Your Uncertainty

Mar 27, 2026

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6 min read

Confusion Is the Product: Why Food Industry Thrives on Your Uncertainty

On why the food industry doesn't need you to eat poorly — it just needs you to stay uncertain.

Frida Ortiz
Frida Ortiz
Why does junk food keep wining?

Mar 20, 2026

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7 min read

Why does junk food keep wining?

A closer look at the economic architecture and incentive structures that make industrial convenience the default choice.

Frida Ortiz
Frida Ortiz
Is Better Data the Cure for a Broken Food System?

Mar 13, 2026

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5 min read

Is Better Data the Cure for a Broken Food System?

A closer look at how personal agency, structural knowledge, and the next generation of digital tools can reconnect us to what we eat.

Frida Ortiz
Frida Ortiz
When Did Real Food Become Radical?

Mar 6, 2026

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5 min read

When Did Real Food Become Radical?

A closer look at how the cultural normalization of processed food redefines our baseline for "normal eating."

Frida Ortiz
Frida Ortiz
When the Establishment Starts Catching Up

Feb 27, 2026

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5 min read

When the Establishment Starts Catching Up

A closer look at what happens when concerns about ultra-processed food stop being treated as overreaction.

Frida Ortiz
Frida Ortiz
Why Shared Food Environments Rely on Seed Oils — And What the Glyphosate Decision Says About the System

Feb 20, 2026

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6 min read

Why Shared Food Environments Rely on Seed Oils — And What the Glyphosate Decision Says About the System

A closer look at how infrastructure, scale, and public food systems shape what ends up on your plate.

Frida Ortiz
Frida Ortiz
How Shared Meals Shape Eating Habits (Especially on Valentine’s Day)

Feb 13, 2026

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6 min read

How Shared Meals Shape Eating Habits (Especially on Valentine’s Day)

A closer look at how shared meals influence food choices, relationship dynamics, and long-term eating habits.

Frida Ortiz
Frida Ortiz
Why do food choices become part of who we are?

Feb 6, 2026

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6 min read

Why do food choices become part of who we are?

A deeper look at the 2026 food pyramid update and what it means for diets, processing, and real food.

Frida Ortiz
Frida Ortiz
If you want better food habits this year, where should you actually start?

Jan 30, 2026

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5 min read

If you want better food habits this year, where should you actually start?

A structural way to think about food habits that removes friction instead of adding rules.

Frida Ortiz
Frida Ortiz
Do New Year food goals actually help or do they reset the same cycle?

Jan 23, 2026

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4 min read

Do New Year food goals actually help or do they reset the same cycle?

A context-first look at why January food goals so often fail — and what actually lasts.

Frida Ortiz
Frida Ortiz
What Most People Get Wrong About “Cutting Seed Oils”

Jan 16, 2026

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4 min read

What Most People Get Wrong About “Cutting Seed Oils”

A New Year reset + the new U.S. dietary guidelines are pushing “real food” again — but Dr. Cate Shanahan says the real mistake isn’t what most people think it is.

Frida Ortiz
Frida Ortiz
Do the New U.S. Dietary Guidelines Really Change How We Think About Fats and Oils?

Jan 9, 2026

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4 min read

Do the New U.S. Dietary Guidelines Really Change How We Think About Fats and Oils?

A deeper look at the 2026 food pyramid update and what it means for diets, processing, and real food.

Frida Ortiz
Frida Ortiz
Our First Year Wasn’t About Growth, It Was About Getting It Right

Jan 2, 2026

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6 min read

Our First Year Wasn’t About Growth, It Was About Getting It Right

What building seedoil.com taught us about food, bodies, and why clarity matters more than noise

Frida Ortiz
Frida Ortiz
How to Stay Grounded When Everyone Eats (and Thinks) Differently

Dec 26, 2025

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7 min read

How to Stay Grounded When Everyone Eats (and Thinks) Differently

Navigating holiday food, family dynamics, and conflicting narratives — without shutting down or starting a fight.

Frida Ortiz
Frida Ortiz
When Real Food Meets Real Life: Inside Cōpow’s Winter Shift

Dec 19, 2025

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7 min read

When Real Food Meets Real Life: Inside Cōpow’s Winter Shift

The ready-to-eat brand redefining convenience through integrity, sourcing, and zero seed oils.

Frida Ortiz
Frida Ortiz
How to Stay Grounded When Everyone Eats (and Thinks) Differently

Dec 12, 2025

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6 min read

How to Stay Grounded When Everyone Eats (and Thinks) Differently

Navigating holiday food, family dynamics, and conflicting narratives — without shutting down or starting a fight.

Frida Ortiz
Frida Ortiz
Why December drains you more than you realize — and how to stop it.

Dec 5, 2025

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6 min read

Why December drains you more than you realize — and how to stop it.

A softer way to feel steady when the month gets loud.

Frida Ortiz
Frida Ortiz
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